01 · The challenge
It started with the limits
of email operations.
ODK is a Korean content streaming service serving primarily North American audiences. It wanted to simplify email creation and personalization and reach customers in its app. After moving from SendGrid to OneSignal Email, it added app push and in-app messages.
02 · The approach
Segment the audience.
Expand the points of contact.
Viewing behavior and Data Tags helped ODK segment audiences and bring inactive customers back. App push complemented email, while in-app messages introduced features and news during use. SMS was being tested at the time.
03 · The result
Monthly active users
increased by 12%.
In its official OneSignal customer story, OnDemandKorea reported a 12% increase in monthly active users (MAU) after adoption.
OneSignal customer story