Services too small to justify a dedicated CRM hire
With no dedicated team in place, the campaign calendar is drawn up for you and the sends and the monthly report are finished on schedule.
Managed CRM Campaign Operations
A managed operations service that takes on campaign planning, sends, A/B testing, and performance reporting on a monthly cycle.
- Customer Engagement
- Strategy & design
- Build & onboarding
- Managed operations
01Overview
Service overview
Managed CRM Campaign Operations is a managed operations service that sets the monthly campaign calendar and carries the sends, the experiments, and the performance reporting on your behalf. The work happens inside your own OneSignal account. The point is a state where sending runs to the same rhythm every month.
02Who it fits
Where it fits
Organizations whose campaign operations stopped when the owner left
The campaigns and journeys left behind are picked up as they are and kept running from the next send, with no gap.
Commerce teams that only need more operating capacity in peak season
Internal staff hold the quiet months, and planning and sending are taken over only for the months when volume peaks.
03What we deliver
Scope of delivery
01
Campaign planning and calendar operations
Promotions and always-on journeys are planned into a monthly calendar and executed to schedule. Sending settles into regular work, and the gaps and the pile-ups disappear.
02
Send quality management
Segment verification, test sends, and link and substitution-variable checks run as a pre-send checklist. What has to be verified sits on a list rather than in one person's memory.
03
Monthly experiments and reporting
An item to try is chosen and checked with an A/B test, the winner is carried into the always-on campaigns, and the result and the reasoning are written into the report. The executive report and the next month's plan finish in a single document.
How the service works
A consistent rhythm for planning and verified sending
Plan the campaign calendar, verify audiences before sending and use experiment results in the next operating plan.
Plan campaigns and maintain the calendar
Verify audiences and messages
Review experiments and performance
04Why this way
Points of difference
Each point lists the deliverable that backs it.
Managed, without creating dependency
The common side effect of managed operations is a structure where nothing works without the agency. Campaign settings, experiment results, and the reasoning behind each decision are left inside your own OneSignal account in one format. Once someone internal takes the role, operations move across as they stand and IXC steps back into an advisory position.
Backed by
- CRM status assessment report
- Campaign design and data definition
Client work · Cooperative
Cooperative, company C — member management
Member records sat at the centre, and product, stock, and supplier management were built on the same data.
Learn moreSend incidents are prevented by procedure
One message sent to the wrong segment undoes months of trust. Pre-send verification is not left to how careful the operator feels — audience count confirmation, test receipt, link checks, and substitution-variable inspection all run as a fixed checklist. This verification culture is the difference when a company that also runs a software QA organization takes over operations.
Backed by
- Working campaigns and integration records
- Performance report and expansion backlog
05How to start
From first call to kickoff
Every stage ends with an agreed scope and a deliverable in your hands.
Step 01
Assess the baseline
We gather campaign history, customer data structure, and channel status, and turn them into a baseline within two weeks of kickoff.
DeliverableCRM status assessment report
Step 02
Design the scenario
We fix one or two key campaigns against the KPIs and settle the data items they require at the design stage.
DeliverableCampaign design and data definition
Step 03
Build and verify
We build the channel integrations, segments, and journeys, then confirm missends and omissions through test sends.
DeliverableWorking campaigns and integration records
Step 04
Hand over and expand
We review results with you for four weeks after handover and agree the next quarter campaigns in priority order.
DeliverablePerformance report and expansion backlog
06Contract options
Ways to work together
- Remote delivery
- Subscription
07Service levels
Service levels
2weeks
Baseline diagnosis after kickoff
1–2campaigns
Key campaigns set against the KPI
4weeks
Results reviewed after handover
08Example engagements
Client work and example engagements
Work we took on, plus example engagements where we have no case yet.
All client workA channel where the same weekly push keeps losing openers
Assume the same style of push repeats every week while fewer and fewer people open it.
Example approachEach month the subject line and the hour it goes out are changed one at a time and compared, and the winner and the reasoning are left in the account.
Intended directionImprovement accumulates monthly, and every change stays traceable to its reason.
Cooperative, company C — member management
Members, suppliers, products, and stock all had to run inside one system.
What we doMember records sat at the centre, and product, stock, and supplier management were built on the same data.
What it leavesWhat goes out to members, and the operations behind it, come from one record.
09FAQ
Frequently asked questions
The managed scope covers campaign planning and setup, sending, and the monthly experiments and reporting. Creative design and new data implementation are added separately with an agreed scope. Campaigns are built inside your own OneSignal account.
Under the OneSignal announcement, existing accounts need a paid plan for mobile push and in-app messages from October 1, 2026 once they exceed 1,000 MAU. Web push and email stay free, and IXC reviews the transition quote and plan selection with you.
OneSignal is a customer engagement platform used, by its own published figures, by one in four global app publishers. IXC supports adoption and operations in Korea for commerce, media, and gaming.
It splits into the OneSignal licence and the IXC service fee. The licence is usage-based on MAU, and the service fee is quoted per project or as a monthly subscription depending on scope. Send us an inquiry and we will follow up with a detailed quote.
We begin with campaign history, customer-data structure, and channel status. A baseline is prepared within two weeks of kickoff, then one or two key campaigns aligned with KPIs and their required data collection are finalized during design.
We review performance together for four weeks after handover. Results inform the performance report and priorities for campaigns to expand in the following quarter, recorded in an expansion backlog for the internal team.
We share the findings from the first stage, then agree scope and schedule on that basis before delivery. A finished request for proposal is not required: the current environment and the outcome you want are enough to start.
Engineering & Operations
2026-09-26 · 18 min read
CRM clicks increased, but did revenue? What you need to compare
Randomly assign eligible customers at the same time to campaign and no-campaign groups, then compare outcomes for everyone originally assigned. Clicks and attributed purchases alone do not establish incremental revenue; examine assignment, observation, costs and uncertainty.
Engineering & Operations
2026-09-26 · 18 min read
Should you operate messaging with FCM or adopt a platform such as OneSignal?
Compare FCM operations and OneSignal across data, campaign changes, permissions, observability and migration responsibilities. Evaluate direct operation, a platform and a hybrid against the same scope and total cost.
Engineering & Operations
2026-09-26 · 18 min read
Why a CRM still cannot run your campaign—check events, customer attributes and identifiers first
CRM data readiness checks whether the events, attributes, identifiers and receiving states needed for campaign decisions are correctly connected to the same customer. Visible events alone do not establish current eligibility after cancellations, withdrawals or account switches.
12Related resources
Resources for this service
Guides and checklists you can use during review and kickoff.
See all resources
Guides
2026.09.04
Pre-send checklist and journey operating rules
What to verify right before a bulk send, together with the rules that keep journeys from colliding as they multiply.
Guides
2026.09.10
OneSignal customer journey design workbook
A working specification and completed example for agreeing on customer goals, entry, branching, exit, re-entry, and test evidence.
Guides
2026.09.10
CRM campaign QA scenarios and result log
Connect account changes, delayed events, Journey exits and link navigation to test data, expected outcomes and execution evidence.
Contact
Contact us
Tell us your current environment and target outcome, and our team will review it and reply.
Direct line
Phone lines are open weekdays 09:00–18:00
ServiceManaged CRM Campaign Operations
Collection and use of personal information
- Purpose · Responding to and following up on this inquiry
- Items · Name, company, work email, message, visit source (first page visited, referring site domain, campaign parameters)
- Retention · 36 months from the date consent is given
You may decline; the inquiry cannot be submitted without consent.
More ways to explore